OUR STORY
THE DESIGNER
Chantel Luna came to Puerto Vallarta with little thought of becoming a jeweler. Her first vacation to the area with her family in 1999 instilled the desire to make Mexico her home, which she followed through on, in 2003.
She was drawn to the language, people and the culture. After working in the hotel industry and dabbling in real estate, Chantel was ready for an occupation that would exhibit her creativity and talent.
In the summer of 2008, she was inspired when her father gifted her with a ring he’d fashioned out of a beautiful spoon he found in an old box at an estate sale.
The ring was one of a kind, and there were few people who saw it that didn’t want their own unique piece of jewelry like Chantel’s.
With her father’s encouragement, Chantel began making rings to sell and it wasn’t long before she was also crafting bracelets and necklaces.
THE BRAND
She chooses the best pieces to be made into the items she sells in her store and at local markets, with the remainder recycled. Nothing is wasted.
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Chantel’s first marketing and public selling experience began with the local Old Town Farmer’s Market here in Puerto Vallarta. While still holding down her position in a real estate office, she reshaped silver at home, morning and night.
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Her weekends were filled with selling her wares in outdoor booths, including the La Cruz Market on Sundays. With a great leap of faith in herself, and support from family and friends, she quit the day job and threw herself into full time jewelry making. In 2009 Chantel Vintage Spoon Jewelry became a real business.
Now as a new mom to Evelyn Lucia and wife to Architect Ezequiel Luna, Chantel days are busy and full of creating for her clients and dedicating time to her family.
When Chantel isn’t working, you’ll find her enjoying her favorite things; friends, family, saltwater, the beach and Mexican sunshine!
CRAFTSMANSHIP
Chantel is self taught, learning through trial and error, but also with the good fortune to have been able to shadow some great silver and goldsmiths.
She knows her basics, mainly working “cold” metal, meaning she doesn’t heat the silver to change the form.
MATERIALS
It’s not unusual for clients to bring their own family heirloom silverware to Chantel to be reinvented as earrings, pendants, rings, and a variety of ornaments.
With a select group of pickers, Chantel has friends who scout out silverware in antique stores, auctions, and estate sales.
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She chooses the best pieces to be made into the items she sells in her store and at local markets, with the remainder recycled. Nothing is wasted.